I’m a huge footy fan, so I’m already hyped for this Saturday’s upcoming UEFA Champions League final…and of course the FIFA World Cup which takes place in South Africa from June 11 – July 11th! It will mark the first time the World Cup has been hosted on the continent of Africa.
Well, to help hype you up for the world’s biggest tournament, Nike has produced and released their new soccer/football/futbol ad campaign called ‘Write The Future’. The general concept of the ad is that you can write your future based on what you do OR don’t do on the soccer pitch. It features some pretty cool cameos, but more importantly showcases some of the world’s best soccer players (well at least those who wear Nike cleats/boots!) like Didier Drogba, Wayne Rooney, Cristiano Ronaldo, and Ronaldinho (who inexplicably, in my mind, was not named to Brazil’s preliminary roster…)
Enjoy: